They improve things by:
- remembering settings, so you don’t have to keep re-entering them whenever you visit a new page
- remembering information you’ve given so you don’t need to keep entering it
- measuring how you use the website so we can make sure it meets your needs
Our cookies aren’t used to identify you personally. They’re just here to make the site work better for you. Indeed, you can manage and/or delete these small files as you wish.
Measuring website usage (Google Analytics)
We use Google Analytics to collect information about how people use this site. We do this to make sure it’s meeting its users’ needs and to understand how we could do it better.
Google Analytics stores information about what pages you visit, how long you are on the site, how you got here and what you click on. We do not collect or store your personal information (e.g. your name or address) so this information cannot be used to identify who you are. We do not allow Google to use or share our analytics data.
The following cookies are set by Google Analytics:
|_utma||This randomly generated number is used to determine unique visitors to our site||2 years|
|_utmb||This randomly generated number works with _utmc to calculate the average length of time users spend on our site||30 minutes|
|_utmc||This randomly generated number works with _utmb to calculate when you close your browser||when you close your browser|
|_utmz||This is a randomly generated number and information about how the site was reached (e.g. direct or via a link, organic search or paid search)||6 months|
You can opt out of Google Analytics cookies by visiting this page on Google.
Tracking where visitors come from
We also use third party cookies set by our media partners to track where visitors to this website have come from and how they go on to use the site, when they come in from our marketing activity elsewhere online.